Better Collective inks record acquisition with $240m Action Network deal

Copenhagen-based affiliate targets US revenue of more than $100m by 2022

Better Collective has acquired US sports betting media platform Action Network for $240m (£173.1m) in the affiliate’s largest ever M&A deal. The acquisition will be completed via cash payment and a $12m (£8.6m) issue of new Better Collective shares to Action Network management and key employees. The cash payment will be provided through bank financing,…

Action Network | Affiliate marketing | Better Collective | Jesper Søgaard | M&A | US sports betting