Betsson unveils new ‘Anytime's Playtime' creative concept

Malta-based firm targets mainstream audience with new TV and digital ad campaigns

Betsson has announced a refresh to its flagship brand, backed by a new TV ad campaign and creative concept. The campaign centres around a new tagline, ‘Anytime's Playtime', and is intended to reflect the "spontaneity of play" and "element of fun" that Betsson says is at the heart of its products. According to a…

Brand | Campaign | Creative | Nordics | Refresh