Marketing

Betsson signs new ad agency for Swedish Hockey League push

Operator will launch the campaign in Sweden and Norway and is plotting a new brand identity

Betsson has hired Swedish ad agency Garbergs to lead the marketing campaign for its Swedish Hockey League sponsorship. The campaign will run in both Sweden and Norway, although Betsson chief strategy officer, Peter Zäll, told EGR he was not sure whether it would be rolled out further afield. “We are facing an incredibly exciting time…

Betsson Group | Marketing | Sweden | Swedish Hockey League

Latest

Launches  |  The week in B2B news (21 September 2018)

News 21 September 2018

Sports betting  |  PPB’s FanDuel pays out on $82k palpable error bet

News 21 September 2018

Regulation  |  Peru considers online gaming legalisation

News 21 September 2018

Poker  |  PokerStars trials first VR poker product

News 21 September 2018

Regulation  |  Australia government mulls in-play betting U-turn

News 20 September 2018