Betsson signs new ad agency for Swedish Hockey League push

Operator will launch the campaign in Sweden and Norway and is plotting a new brand identity

Betsson has hired Swedish ad agency Garbergs to lead the marketing campaign for its Swedish Hockey League sponsorship. The campaign will run in both Sweden and Norway, although Betsson chief strategy officer, Peter Zäll, told EGR he was not sure whether it would be rolled out further afield. “We are facing an incredibly exciting time…

Betsson Group | Marketing | Sweden | Swedish Hockey League