Betsson sharpens localisation strategy with restructured brand teams

Operator develops new country teams to control marketing spend

Betsson has restructured its internal team to help localise its offering and improve speed to market, EGR understands. Staff had previously been split by brand, but will now work under new country teams for a more localised approach to marketing and CRM. Speaking to EGR, newly appointed chief commercial officer, Ronni Hartvig, said the idea…

Betsson Group | Marketing | Strategy | Sweden