Betsson selects Scientific Games for US betting launch
Operator inks multi-year deal with Don Best across brand portfolio and B2B network
Malta-based operator Betsson has signed a multi-year sportsbook deal with Scientific Games to power its US trading and pricing services.
Under the terms of the agreement, Scientific Games’ Don Best US sports proprietary pricing service will be integrated into Betsson’s entire brand portfolio and B2B network.
In addition, the supplier’s OpenTrade product suite will be made available across all major professional and college US sporting events for both pre-match and in-play betting.
Betsson is planning to launch its first US sportsbook in Colorado in the first half of 2021 with US partner Dostal Alley Casino.
“As part of our expansion into the US market, we understand the importance of sharpening our trading functions across all US sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product,” Betsson Group CEO Jesper Svensson said.
“Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events.
“Working with Scientific Games, we’re in a really strong position to penetrate the US market and provide a world-class sports betting experience to players,” Svensson added.
Elsewhere, Scientific Games has appointed former Barclays Bank CEO Tim Throsby to its board of directors.
Throsby will serve as a new independent director effective from 1 October and will advise the business on financial and business development issues.