Strategy

Betsson reveals multiple UK brand closures after "significant changes" to regulatory environment

Malta-headquartered operator surrenders three licences to UKGC and shutters eight UK-facing brands

Betsson Group will reduce its UK footprint from nine brands to one due to the market’s “unsustainable” regulatory environment. The Malta-headquartered operator revealed it would consolidate all existing UK operations with sole focus on the Rizk brand, which was acquired from GiG in April 2020 as part of a €33m deal. “This initiative will increase efficiency and have…

Betsafe | Betsson Group | Regulation | Rizk | Sports betting | Strategy | UK Gambling Commission

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