Betsson opens in-house production studio amid strategic marketing pivot

Swedish division switches from mass-market advertising to investment in own digital channels

Betsson’s Swedish division has launched an in-house show production studio in Stockholm as part of its title sponsorship with the Swedish Hockey League (SHL). The move forms part of an increased marketing investment by the operator as it shifts away from mass-market advertising towards its own social media channels. However, the firm dismissed suggestions the…

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