Betsson merges CTO and CPO roles with latest hire

Betsson has hired Peter Frey, former chief technology officer (CTO) of Sweden’s biggest news outlet Bonnier News, to lead its technology teams.

Frey will take on both the CTO and chief product officer roles (CPO) which have been vacant since long-standing CTO and CPO, Stefan Nordin and Jörg Malang, left the firm in December 2017.

Betsson operational CEO Jesper Svensson said the roles had been merged to increase efficiency and cut out any overlap in the business.

Svensson added: “With fewer layers in the organisation we know we can be more efficient, as we did with the successful merger of marketing and commercial a while back.

“At the end of the day, it’s all about efficient delivery of business driven initiatives,” he said.

Frey’s career at Bonnier included developing one of Sweden’s most visited news sites, Aftonbladet.

At Betsson, Frey will work closely with CCO Ronni Hartvig in Malta on technology strategy and operations.