Betsson launches modified BetBuilder product

Operator has developed its own front-end for the single-game accumulator engine from Betgenius and Sportcast

Betsson has become the latest firm to launch automated request-a-bet style markets thanks to a new partnership with Betgenius and Sportcast. The Swedish firm has integrated the BetBuilder product into its Nordicbet, Betsson and Betsafe sites ahead of the World Cup. Betsson has also built its own front-end for the product, which offers multiples made…

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