Betsson lands four-year front-of-shirt deal with Inter Milan

Betsson has secured a four-year deal to become the front-of-shirt sponsor of Italian football giants Inter Milan.

Under the remit of the deal, which is the largest in the club’s history, Betsson’s infotainment platform, Betsson.sport, will be handed prime position on the team’s shirts.

Advertising laws in Italy prevent pure gambling sponsorships, with operators using news sites and engagement portals instead to circumvent the restrictions.

Betsson.sport is already a club partner for fellow Italian sides Napoli and Torino.

The operator also has a brand ambassador deal in place with Italian football legend Francesco Totti.

Betsson also boasts an extensive sponsorship portfolio in Latam, with partnerships in place with clubs such as Boca Juniors, Racing Club de Avellaneda and Atlético Nacional.

The agreement comes after Inter Milan won their 20^th Serie A title last season, with the 2024-25 shirts to feature two stars to commemorate the landmark achievement.

Jesper Svensson, Betsson Group CEO, said the sponsorship deal with the Italian giants marked the “biggest to date” for the firm.

He said: “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters.

“This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”

Alessandro Antonello, Inter Milan corporate CEO, added: “This new collaboration will help us reach new heights in fan engagement and, with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide.”

Last month, the Stockholm-listed operator secured two licences for its brand in the newly regulated Peruvian market.