Betsson joins Kindred and GVC as EGBA member
Operator’s strategy to expand its locally regulated revenues prompts move
Betsson has become the latest operator to join the European Betting and Gaming Association (EGBA) as part of its strategy to increase revenues from locally regulated markets.
The operator joins the likes of Kindred Group, GVC Holdings and Betclic Everest on the Brussel-based trade association’s growing list of operators.
Betsson said the EGBA’s knowledge and expertise will assist the firm as part of its ongoing strategy to enter new markets.
“With the current wave of local regulation taking place across Europe, Betsson wants to expand its revenue from locally regulated markets,” said Ulrik Bengtsson, CEO and president of Betsson.
“It is important that these markets’ licensing regimes are compliant with EU law and the increasing EU regulation applicable to online gambling.
“For an evidently cross border sector like ours, effective application and enforcement of EU law is crucial.”
Maarten Haijer, secretary general of EGBA, added: “Betsson has historically been an established company in the Nordic markets, who are now increasing their market share outside of the Nordics holding licenses in 10 countries in Europe, they are a truly European company.
“Their addition bolsters even further our ability to be the voice of industry when speaking to regulators and policy makers about the many regulatory challenges facing the industry.”
The Betsson CEO previously told EGR Intel the company will continue with its M&A strategy as it looks to further diversify the business with additional regulated acquisitions outside the Nordics.