Betsson integrates third-party gamification platform

Operator partners with CompetitionLabs to introduce tournaments and missions across its casino brands

Betsson has partnered with CompetitionLabs to develop real-time gamification features across its casino brands, including tournaments, missions, achievements and insights. The Stockholm-listed operator has integrated the CompetitionLabs platform into its own, providing Betsson with real-time data on player activity. MD for casino brands at Betsson, Joey Hurtado, said: “Starting with tournaments, we have seen immediate…

Betsson Group | Casino | Gamification