Betsson inks 'stepping-stone' B2B sportsbook deal with Claymore Group

Stockholm-listed operator will supply betting technology for soon-to-be-launched ibet brand

Betsson has signed its first sports betting supplier deal with Malta-based Claymore Group, which operates Asia-focused egaming brand LeTou. Under the terms of the deal, Betsson will provide a technology platform and odds-compilation services for Claymore’s upcoming European-focused sports betting brand ibet, due to launch in May. Pontus Lindwall, CEO of Betsson AB, expressed his…

Asia | Betsson Group | Claymore Group | Letou | Sports betting | Strategy