Marketing

Betsson Group inks Latam sponsorship deal with “worst team in the world”

Sports betting operator to showcase new DFS product in deal with Pernambuco-based Íbis Sport Club

Betsson Group has agreed a kit sponsorship deal with Brazilian football team Íbis Sport Club, the self-styled “worst team in the world”. The deal will see BetssonFC branding appear on club shirts, with the Íbis squad to feature in a new BetssonFC advertising campaign alongside former Brazilian footballer and icon Mauro Shampoo. The length of…

Betsson Group | Brazil | Brazilian Market | Marketing | Sponsorship | Sports betting

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