Betsson appoints new strategy chief for Sweden launch

Former Svenska Spel exec Peter Zäll joins Betsson in Sweden-focused strategic role

Betsson Group has appointed Peter Zäll as its new chief strategy officer to lead the operator’s efforts in the newly regulated Swedish market. Zäll was VP of product and marketing at state-backed Swedish operator Svenska Spel until October 2017 and has held a number of management positions in retail businesses and consumer marketing. He will…

Betsson Group | People | Strategy | Svenska Spel | Sweden