Betsafe takes "quirky" approach to UK push

Betsson sportsbook launches rugby-themed urinal game across UK bars and pubs as it looks stand out in new market

Betsafe has continued its push into the UK market with the introduction of an interactive, rugby-themed urinal game as it looks to "stand out from the noise" created by competitors' marketing material. The campaign, which has been rolled out across 75 pubs and bars, has been launched to coincide with the Rugby World Cup and…

Betsafe | Betsson Group | England | ITV | Kyran Bracken | Marketing | UK