Betsafe takes live casino to the Extreme
Betsson brand strikes deal to provide Extreme Live Gaming products to its UK customers
Betsafe has bolstered its UK-facing live casino portfolio after striking a deal with live dealer software supplier Extreme Live Gaming.
The deal hands the Betsson brand access to Extreme’s flagship Golden Ball Roulette game, as well as its Leaderboard feature, which the supplier described as being “first-to-market”.
The agreement also includes Extreme’s Live Box Roulette games, which are streamed live from the Casino Admiral in Gibraltar, while Betsafe will offer Reel King Routlette upon its imminent release.
Betsafe acting head of casino, Julian Steinwender, spoke of his delight at the deal, which further progresses the brand’s UK strategy.
Meanwhile, Extreme founder and CEO, Darwyn Palenzuela, believed the deal brought together two well-matched firms.
“Extreme’s London-based studio with its unique and innovative product such as Golden Ball Roulette, is perfectly suited for Betsafe’s mature and sophisticated UK market,” Palenzuela said.
Extreme is part of the NOVOMATIC group, having been incorporated in 2014, one year after launch.