Betsafe signs PR partnership with PrettyGreen
PrettyGreen marketing agency will work alongside Betsafe brand ambassadors to boost UK presence
Betsson Group has appointed UK marketing agency PrettyGreen to handle PR for its Betsafe brand.
PrettyGreen has been tasked with strengthening brand awareness for Betsafe in the UK and will create PR and marketing content with some of the sportsbook’s leading ambassadors, such as UFC star Conor McGregor, boxer Tony Bellew, Premier League leaders Manchester City and new signing Sam Twiston-Davies.
Emma Diskin, global director of PR and social media for Betsson Group said: “We were looking for an agency that could really think out-of-the-box.
“The UK is a crowded marketplace and we wanted an agency to really help fortify the Betsafe brand amongst sports fans using an army of high profile sporting names.
“The PrettyGreen team has a great work ethic and have passion and talent in abundance so we expect big things in terms of PR, content and sponsorship activation.”