Betsafe signs on as Saracens principal sponsor
Three year deal marks Betsson’s first rugby sponsorship with branding to be displayed at Twickenham
Betsafe has signed on as the principal sponsor for rugby’s European champions Saracens for three years.
The deal, to kick off this season, marks the first rugby sponsorship for the Betsson Group, with Betsafe branding to feature across the team’s home and away kits, at home ground Allianz Park and at Twickenham’s London Double Header in September.
Exclusive content will be offered to fans throughout the season including bespoke betting offers.
Betsafe MD Nicola Fitton said: “Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe.”
Betsafe inks Saracens sponsorship deal
CEO of Saracens, Heath Harvey, commented: “They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.
“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation values that we can strongly resonate with at Saracens.”
We're proud to announce our new sponsorship with @Saracens F.C.
Read more: https://t.co/d1HEQ1gO70 pic.twitter.com/gCpDr2VFwA
— Betsafe (@Betsafe) July 20, 2017
Betsafe has been hot on the sponsorship trail of late inking additional deals with Tony Bellew, Cage Warriors and the Star Sixes tournament.
The brand also launched horse race betting for the first time in June.
Parent company Betsson yesterday reported a 26% rise in Q2 revenues.