Betsafe makes horseracing push with Twiston-Davies partnership

Betsson-owned sportsbook inks two-year sponsorship deal with British jump jockey

Betsafe has signed British jump jockey Sam Twiston-Davies as a brand ambassador, as the Betsson-owned sportsbook tries to establish itself as the “go-to place for horseracing insights”. The two-year deal will see Twiston-Davies ride in Betsafe branded silks and feature in an upcoming ATL campaign alongside other Betsafe ambassadors. The jockey will be joined at…

Betsson Group | Horseracing | Marketing