Betradar to integrate Digital Sports Tech’s player props
Supplier says individual player markets will “attract a broader church of customers” for operators
Betradar has agreed a new deal with Digital Sports Tech to roll out the supplier’s portfolio of player prop markets to its sportsbook customers.
Under the agreement, Betradar will offer Digital Sports Tech’s props on four European football competitions including the Premier League and the Champions League, as well as the NFL, NBA, MLB and AFL.
Digital Sports Tech already provides its customisable player props directly to several major operators around the world, including Coral in the UK and Ladbrokes Australia.
“Traditionally, offering these kinds of bets and markets has been interesting to operators, but has unfortunately been labour intensive, especially around the setting of odds and the settling of bets,” Michael Maerz, the managing director of betting at Betradar, said.
“Now, working with Digital Sports Tech, we can offer a solution to operators that has emotional appeal for bettors, that attracts a broader church of customers and that will boost their turnover without any additional efforts”.
Digital Sports Tech executive director Ari Lewski added: “This partnership is a ringing endorsement of the quality of our platform, pricing algorithms and trading team.
“By partnering with a well-respected provider like Betradar, we are now well positioned to really capitalise on the significant growing interest we are seeing globally on player proposition betting markets.”