BetMGM scores two-year partnership with Wolves
Premier League club adds to DEBET front-of-shirt deal with LeoVegas Group brand becoming the club’s new European betting partner
BetMGM has scored a sponsorship deal to become Wolverhampton Wanderers’ official European betting partner for the next two seasons.
The LeoVegas Group brand has penned the multi-year agreement with the Premier League outfit, expanding on its previous training wear agreement last year.
LeoVegas Group has been a club partner since the start of the 2023-24 Premier League season, with the LeoVegas brand appearing on Wolves’ training kits.
The new deal will see BetMGM feature across Molineux’s double row pitchside LED advertising system, static branding sites and media interview backdrops.
The operator will also be afforded branding opportunities at Compton Park, the club’s training ground.
BetMGM is already a partner for fellow Premier League side Newcastle United and has actioned a strong and consistent pipeline of sports sponsorships since launching last year.
The firm was the title sponsor for this year’s Premier League Darts, has added TNT Sports presenter Laura Woods as a brand ambassador and used Hollywood star Chris Rock to front its debut campaign in the UK.
The deal with BetMGM marks Wolves’ second gambling partnership this summer after securing DEBET as a front-of-shirt sponsor on a two-year contract earlier this month.
DEBET, a white-label operator via TGP Europe, is focused on the Asian market.
Sam Behar, BetMGM UK director, said: “It’s been almost a year since we started collaborating with the Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years.
“Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August.”
Russell Jones, Wolves’ GM for marketing and commercial growth, added: “We’re delighted to announce this partnership with BetMGM UK and thank them for their support as we head into the 2024-25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”