BetMGM names Vanna White as face of Wheel of Fortune online casino

BetMGM has added Vanna White as the new face of the operator’s Wheel of Fortune online casino brand.

White, who has starred in more than 7,500 episodes of Wheel of Fortune since 1982, has become a household name during her 40 years associated with the hit TV game show.

As part of her new role with BetMGM, White will star in a series of omnichannel advertisements promoting the Wheel of Fortune online casino.

She will also appear in additional marketing materials supporting the mobile app version of the platform, which is now available in New Jersey.

BetMGM launched Wheel of Fortune online casino in March in collaboration with IGT to bring the first brand-led igaming platform to North American audiences.

Wheel of Fortune Online Casino is home to America’s Game-branded slot titles, along with additional themed games and features.

White commented: “After 40 years, I love the way Wheel of Fortune continues to find new ways to entertain and engage. I’m excited to help BetMGM to promote this first-of-its-kind online casino, where players can experience the excitement of Wheel of Fortune slots in their own home.”

Matt Prevost, BetMGM chief revenue officer, said: “Vanna White is synonymous with Wheel of Fortune and BetMGM is happy to work with her in connection with promoting the newly launched Wheel of Fortune online casino. At retail casinos and online, Wheel of Fortune slots continue to be player favorites which is a testament to the slot innovators at IGT.”

BetMGM is the leader in US igaming with a 28% market share across the half-dozen states where it is legal.