BetMGM joins Oddschecker grid as challenger brand continues marketing push
MGM Resorts and LeoVegas operator to sit in 12th place on matrix and joins sister brand BetUK on platform
BetMGM has been added to the Oddschecker grid as it looks to achieve cut through following its UK debut in September.
BetMGM will sit in 12th position on the grid, between Betfred and BoyleSports, after penning an agreement with Oddschecker.
The deal will also see the operator take a “leading share” of premium advertising positions across the site ahead of key sporting events, including the Cheltenham Festival and Euro 2024.
The partnership marks another key marketing move by BetMGM since its launch in the UK, which include an advertising campaign featuring Chris Rock and partnering with Premier League side Newcastle United.
BetMGM becomes the second LeoVegas-powered brand to find a home on the matrix after BetUK launched on the grid in August 2022.
The addition of BetMGM takes the total number of operators on the Oddschecker grid to 28, with Star Sports and BetGoodwin joining earlier this year.
Speaking to EGR, BetMGM UK director Sam Behar said: “Oddschecker was always going to be a central part of our go-to-market strategy.
“We see Oddschecker as one of the most important authorities in the online gaming sector and we are delighted to see BetMGM positioned front and centre against a golden backdrop on the grid.
‘The team have continued to impress us with their proactivity and commitment to growing our presence on-site and we very much look forward to a long-term, close working relationship with them,” he added.
Richard Gale, Oddschecker chief revenue officer, commented: “We were extremely excited to hear about BetMGM entering the UK market and we are delighted to welcome them onto the grid so swiftly after launch.
‘We look forward to supporting the brand’s ambitious growth plans in the coming years as we continue to expand and enrich our own industry-leading offering for our users.”