Bethard relaunches Fastbet brand as pay n play operator
Operator says relaunch will act as a test case for its B2B solutions arm
Bethard Group has announced the relaunch of its Fasbet brand as a Pay n play operator, in a bid to showcase its B2B technology.
Bethard Group’s subsidiary, Together Gaming, provides platform services, including its low-margin trading, to the Fastbet brand.
“Fastbet is our test case to ensure that we offer our increasing B2B customers the latest in gaming trends,” said Bethard CEO Erik Skarp.
“We can see that there is a strong development towards faster and easier gaming products.”
The Pay n play function lets users deposit and bet without needing to register an account.
Bethard is the latest firm to try and tap into the no-registration trend, after Hero Gaming, GIG, Cherry and Global Gaming all recently launched dedicated Pay n play brands.
The operator recently spoke to EGR Intel about its plan to become a world leader in sports betting and bring the Pinnacle-model of bookmaking to Europe.