Bethard agrees five-year extension on SBTech deal

Malta-based operator Bethard has agreed a five-year extension on its partnership with sportsbook provider SBTech.

Bethard CEO and founder Erik Skarp said its SBTech-powered sportsbook had been a significant growth driver for the business across its key markets.

Skarp said the sportsbook would also power its multi-year plan to expand its international footprint.

“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy,” Skarp added.

SBTech CCO Andrew Cochrane said: “The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.

“I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds,” Cochrane said.

Read more about Bethard’s strategy on geographical expansion here.