Sports betting

Betgenius acquires in-play developer Boolabus

Back-end sports data software company buys front-end in-play developer - deal will "enhance product offering" for new and existing clients, says Betgenius CEO.

Sports data software business Betgenius has acquired in-play application developer Boolabus for an undisclosed amount, eGaming Review can reveal. After working closely together on a number of sportsbook projects including SkyBet, ToteSport and Betfred for three years Betgenius CEO Mark Locke and Boolabus founder Brian MacSweeney struck a deal in April this year for the…

Acquisition | Betfred | Betgenius | Boolabus | Brian MacSweeney | Endemol Gaming | In-play | Mark Locke | Sportingbet | Sports betting | Sports betting | Sportsbook | Totesport