Betgenius to power in-play trading for Superbet

Romanian betting operator Superbet has selected Betgenius as its new in-play trading partner.

The long-term deal will see Betgenius provide Superbet with live betting content for all sports, including football, basketball and volleyball, across both retail and online.

Using the Betgenius trading console, Superbet can now customise all areas of sportsbook management, including fixtures, bet types, margin levels and suspension triggers.

Superbet in-play betting on the app

Superbet Romania general manager Vlad Ardeleanu said: “We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners.

“Having the right technologies integrated into our final product is a key component for our overall growth strategy,” he added.

Betgenius now works with Romania’s leading two operators – Superbet and Fortuna – after being awarded a Class II supplier licence by the country’s regulator.

Matt Stephenson, global partnerships director at Betgenius, said: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of Superbet.

“Our in-play trading service will no doubt play an important role in driving growth for Superbet across their core Eastern European markets.”

Private equity firm Blackstone invested £150m in Superbet in May 2019.