Betgenius taps Kiron in virtual sports supply deal

Betgenius has inked a deal with virtual sports supplier Kiron to take its full portfolio of virtual products.

Betgenius-powered sportsbooks will be afforded access to Kiron’s entire catalogue of virtuals titles, requisite to local regulations.

Kiron’s coverage includes football, horseracing, greyhound racing and fast-growing sports in the virtuals space such as basketball.

The Betgenius-supplied Kiron content will be available across retail, mobile and online sportsbooks.

James McKiernan, head of commercial at Betgenius, said: “Adding Kiron’s full range of virtual sports to our offering gives our partners direct, easy access to around-the-clock content proven to drive additional turnover.

“With a complete virtuals product a staple for sportsbooks across Europe, Latam and Africa, the new feed supplements the existing data, trading and streaming content we provide,” he added.

Steven Spartinos, Kiron co-CEO, said: “We are thrilled to be partnering with Betgenius, a true market leader in the sports betting space. This is an exciting deal which promises to realise a number of synergistic benefits for both companies.