Betfred unveils TV ad campaign starring boxing announcer Michael Buffer
Warrington-headquartered operator releases TV ad as part of “Let’s Great Ready to Rumble” campaign
Betfred’s new marketing campaign featuring boxing announcer Michael Buffer is set to debut this weekend on Sky and BT Sports.
The television advert, which features footage from sponsored events including the Snooker World Championship, the Super League Grand Final and the World Matchplay darts, starts with Buffer welcoming people back to sporting events following the Covid-19 pandemic.
The advert is part of a wider campaign, entitled ‘Let’s Get Ready To Rumble” that will not only run on television. It will be supported by activations across all media, digital and social platforms.
Betfred founder Fred Done said of the campaign: “It’s superb to have a legend on board in Michael Buffer and I’m delighted we feature our sponsorships. I’m proud my company supports so many sports.”
Legendary ring announcer Michael Buffer added: “I love sports. The thrill of victory and the agony of defeat is what keeps you going and Betfred are involved in so many sports. That’s why this is a great relationship.”
The commercial has been produced by Liverpool advertising firm Zut Media and features iconic 90s dance track ‘Get Ready For This’.