Betfred unveils new ad campaign for upcoming football season
Operator partners with a new creative agency to produce its latest campaign
Betfred is plotting a new multi-channel brand campaign to promote its sportsbook ahead of the upcoming football season.
The operator partnered with creative agency, Zut, to produce the ad which will be run on TV, radio and online.
Matthew Thompson, creative director at Zut said the campaign “encapsulates all the feelings of excitement and anticipation that come with being a sports fanatic”.
https://www.youtube.com/watch?time_continue=14&v=Lv60HLE-c6w
“[It] is about celebrating this and positioning the brand as the bookmaker who can enhance the exhilaration of sports through their wide range of offers and innovative new betting products,” Thompson said.
Natalie Bradford, group campaign manager at Betfred, said: “The campaign is about the whole shared experience of being a sports fan and I am confident it will have a strong impact on our target audience.”
UK-facing sportsbooks have been prolific in raising brand awareness ahead of the upcoming football season with the likes of Addison Global’s MoPlay signing with Manchester United and Bet365 securing ten new partnerships with La Liga teams.