Betfred to remain as title sponsor for the PDC World Matchplay until 2025
Bookmaker inks extension on naming rights for the tournament following initial 2019 link-up
Betfred has signed a new three-year extension to its partnership with the PDC to remain as title sponsor for the World Matchplay and the Women’s World Matchplay.
The deal was announced ahead of the final of the World Matchplay 2022 between Gerwyn Price and Michael van Gerwen at Blackpool’s Winter Gardens, which van Gerwen won 18-14.
Betfred owner Fred Done said: “Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years, and I’m delighted that we’ll be working with the PDC until at least 2025.
“You can see from the superb standard of the players and the brilliant, sell-out crowds in Blackpool just how much this tournament means to everyone and we’re already looking forward to 2023 and beyond,” Done concluded.
Matt Porter, chief executive of the PDC, added: “The announcement of our new agreement with Betfred is a great way to end a memorable week.
“Betfred have enjoyed huge exposure over the past four years with their sponsorship of the World Matchplay, and we’re delighted to continue to work with them for at least the next three years.”
The next edition of the Betfred World Matchplay will take place from 15-23 July 2023 at the Winter Gardens, with the Women’s Matchplay beginning on 23 July.
Betfred also announced that it would donate £35,428 to Macmillan Cancer Support following the tournament’s conclusion.
The bookmaker donated £50 for every 180 scored throughout the tournament. As a record number of 180s were scored, it triggered a £10,000 charity bonus.