Betfred secures first non-UK sponsorship with RCD Mallorca

UK bookie strikes first ever European marketing deal to promote Spain launch

UK bookmaker Betfred has bolstered its presence in Spain after securing a two-season sponsorship deal with La Liga outfit RCD Mallorca. The deal is Betfred’s first outside of the UK and will see the operator sponsor the club’s jerseys and training kit, while prominent Betfred branding will feature inside the San Moix stadium. Betfred has set up…

Betfred | Fred Done | Marketing | Shirt sponsorship | Spain | Strategy