Sports betting

Betfred launches automated PickYourPunt markets

UK operator partners with Betgenius and Sportcast to integrate Bet Builder product

Betfred has automated its user-generated PickYourPunt markets ahead of the World Cup thanks to a new partnership with Betgenius and SportCast. The automated version of the product soft-launched on Friday, with the firm planning to start direct marketing to customers on Tuesday and Wednesday before advertising on TV on Thursday. The firm said its main…

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