Betfred inks new trading partnership deal with Betgenius

Operator becomes first major UK sportsbook to benefit from supplier’s rights agreement with Football DataCo

Betfred has signed a five-year deal with Betgenius to become the first major UK sportsbook to join the Betgenius-powered scheme for official UK football data. Under the terms of the deal, Betfred will incorporate official data and offer live pricing for all 4,200 English and Scottish league football matches from the 2019/20 season onwards. Betgenius…

Betfred | Betgenius | Content Deal | Data | Sports betting | UK