Betfred follows Lads Coral with racing media rights deal

UK bookmaker signs agreement to stream racing from ARC-owned racecourses in its 1,668 retail shops

Betfred has announced a new media rights deal with The Racing Partnership (TRP) to stream Arena Racing Company (ARC) meets in the company’s UK betting shops after a seven-month stand-off. The agreement will see Betfred’s 1,668 LBOs stream racing from 15 ARC-owned racecourses, as well as seven independent racecourses, and coverage of South African Racing.…

Betfred | Fred Done | Horseracing | Strategy