Betfred boosts compliance efforts with GiG Comply deal

UK bookmaker becomes the latest operator to install GiG’s affiliate-monitoring software

Betfred today became the latest operator to integrate Gaming Innovation Group’s (GiG) affiliate-monitoring tool, GiG Comply. The software allows gaming firms to improve their compliance measures by closely tracking the marketing activity of third-party advertisers and affiliate partners. GiG will provide Betfred’s affiliate partners with Comply’s automatic site-scanning solution which keeps an eye on ad…

Adele Farrell | Affiliates | Betfred | Compliance | Gaming Innovation Group | GiG Comply | Marketing