Betfred acquires MoPlay’s UK-facing player database

Warrington-based bookmaker gains access to 45,000 active MoPlay users as EagleBet wins German database

Betfred has won the bid for MoPlay’s UK and Ireland player base after parent company Addison Global went into liquidation. MoPlay’s database went up for sale during a competitive auction last week, where firms including BetVictor, Star Sports and Virgin Bet are understood to have shown an interest. Betfred holding company Petfre (Gibraltar) Limited will…

Addison Global | Betfred | Gibraltar | MoPlay | Sports betting | Strategy