BetFIRST recruits former Kindred global sponsorship head as CMO

Benelux veteran Timothy Mastelinck joins sports betting operator to lead on marketing strategy

Belgian sportsbook operator betFIRST has hired Kindred Group’s former global head of sponsorship as its new chief marketing officer (CMO). Timothy Mastelinck will replace previous betFIRST CMO Mark Thorne who left the company in March. A marketing industry veteran, Mastelinck most recently worked on coordinating and promoting sustainability in Kindred Group’s global sponsorship of sports…

Belgium | BetFIRST | Kindred Group | Marketing | People