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Betfair launches media planning review

Agencies invited to pitch for operator's media planning and buying contract as part of wider marketing reorganisation

Betfair's new chief marketing officer has kicked-off a review of the operator's £15m European media planning and buying operation, which is currently handled by Havas Media Group agency Arena. The review is the first major move by Johnny Devitt since he was promoted from his position as director of online marketing into the newly created…

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