Sports betting

Betfair fixed odds sportsbook launches in UK

Customers will be able to bet on exchange or fixed odds using 'price switch' tab "“ described as latest step in development of 'next generation sports site' by group operations director.

After announcing that a fixed odds sportsbook would be added to its core exchange betting product earlier this week, Betfair has now launched the service for UK customers. The fixed odds solution, developed using OpenBet software, has been integrated onto the exchange platform, allowing bettors to switch between the two different prices using a 'price…

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