Betfair unveils new tagline in Euro 2020 marketing campaign

Exchange bookmaker partners up with creative agency Pablo on ‘Because we’re Betfair’ short starring knee-sliding woolly mammoth

Betfair has launched its Euro 2020 marketing campaign in collaboration with London-based creative agency Pablo. The exchange bookmaker’s new tagline ‘Because we’re Betfair’ is revealed during the advert, which showcases Betfair’s decision to remove cash out suspensions during the tournament. Following on from Pablo’s work on the bookmaker’s online casino brand during 2020, the new…

Betfair | Euro 2020 | Flutter Entertainment | Marketing | Sports betting | TV advertising