Betfair Sportsbook unveils new football prop markets under Build Ups feature

Betfair Sportsbook has rolled out a series of new football player prop bets under the ‘Build Ups’ banner for Premier League and select Champions League fixtures.

Build Ups will comprise a trio of pre-match betting options for customers to bet on markets including shots, shots on target, goals and cards.

The first new product is Match Ups, whereby bettors choose two players and one of the above-mentioned markets and back one of them in a head-to-head market.

For example, a punter could select either Manchester City’s Erling Haaland or Liverpool’s Mo Salah in a face-off to score at least twice in the same game.

Should Haaland find the back of the net on two occasions and Salah fail to do so, the customer would win their bet.

The second tool is Link Ups, with customers able to combine two players’ output on the pitch. For example, customers could take Arsenal’s Declan Rice and Spurs’ James Maddison and bet they would have a combined five shots on target in the same game.

Punters can also choose for either Rice or Maddison to have five shots on target by themselves, or both players to have five shots on target each.

The final prop market Betfair has released is Double Ups, which involves betting on one player to achieve two different outcomes.

In this example, West Ham’s Jarrod Bowen could be backed to score twice and receive a card. Similar to Link Ups, the forward could achieve one of these outcomes or both, altering the odds given.

Build Ups market cannot currently be combined into multiples, accumulators or bet builders, while cash-out is not available for the product at the time of writing.

Build Ups markets will also only be available from 24 hours before kick-off for matches.

A Betfair statement read: “Welcome to a new generation of football betting where we give lovers of the beautiful game the chance to take player-based betting to the next level with our new product, Build Ups.

“This brilliant new product gives you more ways to win by letting you customise player bets like never before. If you want to enhance your options when betting on the biggest matches, you are going to love its multiple game modes.

“Whether you want to put your money on an individual or combine players in a bet, the possibilities are endless with Build Ups.

“And this is just the beginning for Build Ups, we have loads more planned so watch this space,” the operator added.

Betfair Sportsbook parent company Flutter rolled out its ‘Super Sub’ proposition on Paddy Power last year after developing the product within its International division for the Italy-facing Sisal brand.

Management said Super Sub had become the “best-ever product launch” in the UK following its debut, which was supported by an ad campaign featuring former AC Milan and Real Madrid star Ronaldo.