Betfair signs Rio Ferdinand for Defender to Contender campaign

Ex-England footballer to have shot at boxing title belt for operator’s latest marketing stunt

Betfair has launched a new marketing campaign which will see former professional footballer Rio Ferdinand try his hand at boxing in a bid to compete for a title belt. The Defender to Contender series will see Ferdinand become the latest sportsperson to switch sports for Betfair after Olympic cyclist Victoria Pendleton became a Cheltenham jockey…

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