Betfair marketing and brand director Stephen Mault departs
Betting exchange stalwart calls time on 13-year stint with the firm after playing key role across Dublin and London hubs
Betfair marketing and brand director Stephen Mault has left the betting exchange operator after 13 years with the firm.
A Betfair stalwart, Mault originally joined the company in October 2009 as a sponsorship manager before quickly making his way up the marketing ranks to eventually become head of paid, owned and earned media in March 2013.
Following the merger with Paddy Power, Mault was named group head of media for the combined group in March 2016 before becoming global brand director for Betfair in August 2017.
He was then promoted to Betfair marketing and brand director in September 2020 where he oversaw all marketing operations for the exchange.
Reflecting on his time with the operator, Mault detailed his journey with the company and memorable campaigns he worked on via LinkedIn.
He said: “My time at Betfair recently came to an end. Such a fantastic experience, joining the company still in startup mode pre-IPO, followed by mergers with both Paddy Power and The Stars Group. Lots of change and so much learned over the years.
“Betfair has always been such a great business so to leave as marketing and brand director having run the brand for the past five years has been a great privilege and a huge amount of fun. Countless countries and markets entered over the years made it a continuous challenge.
“Never playing it safe has been a personal value, convincing Victoria Pendleton to learn to ride a horse at Cheltenham and Rio Ferdinand to become a boxer being particular highlights. Thanks to all who made it such a great experience over the years,” he added.
In July, Betfair International promoted Shane O’Driscoll from within to fill the role of marketing director.
O’Driscoll took on the role after a spell as digital director at Betfair International between November 2020 and July 2022.