Betfair lets customers deposit via Paddy Power shops

Exchange operator dips its toe in omni-channel waters through new initiative with PPB stablemate

Betfair has taken its first steps into omni-channel by allowing its customers to deposit into their accounts via Paddy Power shops. The exchange operator emailed customers this week telling them of the change, explaining: “We know that many of our customers would like to be able to deposit cash directly into their Betfair accounts, so…

Betfair | Omni-channel | Paddy Power Betfair | Product