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Betfair launches new app to introduce recreational punters to exchange betting

Operator says sportsbook-style Bet Against product can “demystify the concept of lay betting”

Betfair has launched a new site and app designed to get more recreational punters using the lay side of the exchange. The Bet Against product, launched Monday, looks similar to a sportsbook layout but the price shown is the price to bet against that outcome. For example, instead of laying Spurs at 1.5, the punter…

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