Betfair lands Bryony Frost as brand ambassador
Jockey joins Paul Nicholls and Ryan Moore as exchange bolsters its horseracing content output
Betfair has appointed leading jockey Bryony Frost to its stable of horseracing brand ambassadors.
Frost, who was the first female jockey to win the King George VI Chase, will partner with the betting exchange to produce content across a range of mediums.
Frost will pen an exclusive column on Betting.Betfair, as well as featuring on a range of horseracing podcasts including Racing Only Bettor and Weighed-In.
Frost joins 12-time champion trainer Paul Nicholls and two-time champion jockey Ryan Moore as Betfair horseracing ambassadors.
Speaking on her partnership with the exchange, Frost said: “I’m super excited to become a Betfair brand ambassador. This is a very important part of the season with all the spring racing festivals fast approaching and we have some really exciting plans over the coming months.”
Laura-Jane O’Shea, Betfair CEO, added: “We are delighted to welcome Bryony to the Betfair brand ambassador family. Just like Betfair, she has been an innovator in her field.
“Her admirable work ethic and sense of fair play are a reflection of our own values and we are excited by the prospect of working with a genuine role model to generate great content, which will not only serve our customers but will also help showcase horseracing to the wider public in a positive and collaborative way,” she concluded.