Betfair International promotes from within for new MD
Kimberley Daly makes jump from marketing MD to top job as established Flutter head earns fourth promotion in four years
Betfair International has promoted long-term Flutter Entertainment employee Kimberley Daly as its new manager director.
Daly is set to lead Betfair International, having served as the brand’s marketing MD since November 2020.
Her career in the industry began as a cashier for Paddy Power in 2006 before eventually holding marketing analyst roles with the Irish bookmaker.
She then moved to Betfair in September 2013, initially as a display manger, before three promotions in quick succession saw her become head of digital in June 2015.
Daly then returned to Paddy Power in April 2016 initially as the operator’s digital director and then as production and agency director in January 2018.
A final promotion to digital and marketing tech director at Paddy Power in March 2019 came before her eventual move to Betfair International.
She will continue to be based in Dublin and will be responsible for total oversight of the betting exchange’s performance across the globe.
Earlier this year, Flutter Entertainment revealed plans to hire 500 IT specialists at Betfair’s Romanian development centre in Cluj-Napoca across range of verticals, including security, data and marketing.