Betfair inks Juventus betting partnership

Exchange operator given brand visibility inside Italian club’s home Allianz Stadium and access to players for promotions

Betfair has signed a new multi-year deal to become the official gaming and betting partner of Juventus. The deal, starting with the upcoming season, will see Betfair given branding and visibility inside the Allianz Stadium and Juventus Training Center, access to the Juventus players for marketing and communication activities and use of the official Juventus…

Betfair | Italy | Marketing | Partnership